Navigating AI in Marketing

In this week's episode, show host Paul Roetzer, sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Britney is a prototype of what we call a next-gen marketer—or someone who understands what is possible with smarter technologies. 

In the episode, Muller talks about machine learning from her perspective, and the different tools and resources available to help apply AI in your career. She also discusses:

• Specific AI use cases for SEO.
• The impact of AI on marketing and SEO professionals in the next 3 - 5 years.
• Advice for marketers who are just getting started with machine learning and AI.