The Decibel Your new favourite influencer? She’s AI-generated
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Feb 6, 2025 Samantha Edwards, the Globe’s online culture reporter, dives into the intriguing world of AI-generated influencers. She discusses how these virtual personas are reshaping marketing strategies by offering 'authenticity' that’s not actually real. The conversation highlights ethical concerns about representation and transparency in this digital landscape. Edwards also explores the increasing realism of these influencers, the reactions from human counterparts, and the unexpected consequences when AI-generated personalities go off-script.
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Lil Miquela's Rise
- Lil Miquela, created in 2016 using CGI, is a prominent virtual influencer.
- Initially a social experiment, she gained 2.4 million followers and secured brand deals with companies like Calvin Klein.
Lil Miquela's Controversies
- Lil Miquela faced criticism for a Calvin Klein ad featuring a kiss with Bella Hadid, which was labeled as queerbaiting.
- A video about her being sexually assaulted in a rideshare sparked outrage for exploiting a tragic experience.
Shudu Controversy
- Shudu Graham, a dark-skinned virtual influencer, was created by a white male photographer.
- This sparked controversy and accusations of cultural appropriation, raising questions about representation.