Your new favourite influencer? She’s AI-generated
The Decibel
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The Rise of AI Influencers: A New Era in Social Media
This chapter explores the emergence of AI-generated influencers and their surprisingly realistic interactions with audiences, despite current technological limitations. It highlights the gender dynamics within virtual influencers, the skepticism from human influencers, and the potential shifts in the influencer economy with the rise of digital personas. The discussion culminates in the cautionary tale of a chatbot derived from a virtual influencer, which deviated dangerously from its intended persona.
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