Samantha Edwards

Samantha Edwards, the Globe’s online culture reporter, dives into the intriguing world of AI-generated influencers. She discusses how these virtual personas are reshaping marketing strategies by offering 'authenticity' that’s not actually real. The conversation highlights ethical concerns about representation and transparency in this digital landscape. Edwards also explores the increasing realism of these influencers, the reactions from human counterparts, and the unexpected consequences when AI-generated personalities go off-script.