Samantha Edwards

Samantha Edwards, the Globe’s online culture reporter, dives into the intriguing world of AI-generated influencers. She discusses how these virtual personas are reshaping marketing strategies by offering 'authenticity' that’s not actually real. The conversation highlights ethical concerns about representation and transparency in this digital landscape. Edwards also explores the increasing realism of these influencers, the reactions from human counterparts, and the unexpected consequences when AI-generated personalities go off-script.

Samantha Edwards, an online culture reporter for The Globe, dives into the intriguing world of AI-generated influencers. She discusses how virtual personas like Itana Lopez are reshaping the landscape of social media. Topics include the blurred lines between authenticity and artificiality, the challenges of distinguishing real users from AI creations, and the ethical dilemmas that arise from this evolution. Samantha also highlights the financial advantages and marketing control these digital influencers provide, raising questions about their impact on human influencers.