Ditching Hourly

Jason Resnick - Masterclass In Pragmatic Email Automation

4 snips
Sep 6, 2022
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ADVICE

Start Emailing Early And Often

  • Start emailing early and regularly to build predictable income and relationships.
  • Send consistent value and use clicks as intent signals to trigger automations.
ANECDOTE

Landing-Page Abandonment Was An Early Win

  • Jason's early winning automation was landing-page abandonment that converted 20–30% with follow-up.
  • He compared it to cart abandonment and simplified the tracking after over-engineering.
ADVICE

Use Clicks+Tags As Simple Intent Triggers

  • Track clicks and apply tags to capture intent instead of over-engineering page JS.
  • Use a central newsletter as the highway and let intent tags pull subscribers onto product-specific paths.
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