2min chapter

Ditching Hourly cover image

Jason Resnick - Masterclass In Pragmatic Email Automation

Ditching Hourly

CHAPTER

Double Optin or Single Opt In?

i look at double optin always, but with a twist. It's not the default, crappy double optin that every e s p gives you as a check box. All of my forms are single opt in, but there's a double optin behind that. So they'd hold real true to youow. I mean, the morning brew, i think it's 18 days. If you hopped in, and in 18 days you haven't clicked on something, you're gone. And so that's, i've modelled that, and 've built that model into my own list, as well as my clients list on certain platforms,. because you can do it there. But so

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