Building a Billion-Dollar Pipeline: A Deep Dive into Rubrik’s Sales Strategy with Samarth Mital

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Dec 12, 2024

Samarth Mital, Senior Director of Global Sales Strategy at Rubrik, shares insights from his journey as the company grew from $70 million to $1 billion in ARR. He discusses creating effective sales pipelines and the intricacies of territory design. Hear about the importance of accountability forums for pipeline inspection and how to optimize compensation plans to align with company objectives. Samarth also emphasizes the significance of a customer-first approach in managing renewals and the proactive strategies to tackle quota challenges within sales teams.

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ADVICE

Effective Forecasting Cadences

Establish regular forecasting meeting cadences with sales leaders, including deal-level reviews and cross-functional discussions.
Focus on identifying areas of softness and developing strategies to move deals forward, not just reporting numbers.

INSIGHT

Pipeline Inspection Best Practices

Qualitative factors, like understanding customer pain points and relationships, are crucial in deal reviews.
Analyze forecast discrepancies, deal stages, and sales process adherence to identify potential roadblocks.

ADVICE

Preparing Sales Reps for Pipeline Reviews

Prepare sales reps with clear expectations and guidelines for pipeline reviews.
Encourage them to focus on strategic thinking and moving the business forward, not just reporting numbers.

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Samarth Mital, Senior Director of Global Sales Strategy, Planning & Analytics, Renewals & Sales Development at Rubrik joins CJ for this episode to talk all things pipeline, territory creation, commission plans, and renewals. Samarth joined the company when it was doing 70 million in ARR. Rubrik is now doing $1 billion and recently went public. He sheds light on his role at Rubrik in fostering this growth, the teams under his purview, and the cadence of the recurring meetings they have for forecasting. He discusses the value of an “accountability forum”, the best practices for inspecting pipeline, how to set up sales reps for success, and the art and science of territory design. He explains why territories get smaller as you add more products. He also delves into the characteristics of a good comp plan and how he deals with reps who feel their quota’s too high, before breaking down what a healthy renewals function looks like.

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@cjgustafson222 (CJ)

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TIMESTAMPS:

(00:00) Preview and Intro

(01:33) Sponsor – NetSuite | Operators Guild

(04:48) Samarth’s Role at Rubrik

(06:26) The Cadence of Recurring Meetings

(08:59) Getting Down to the Tactical Level of Which Deals Matter

(13:39) The Value of an “Accountability Forum”

(16:52) Sponsor – Maxio | RemoFirst | Mercury

(20:14) The Roles of Tension and Friction in Samarth’s Work

(22:02) Best Practices for Inspecting Pipeline

(27:22) Setting Sales Reps Up for Success

(33:51) The Art and Science of Territory Design

(36:23) Preventing Reps from Horse-Trading Accounts

(37:54) Not Leaving Opportunities Untapped When a Rep Leaves a Territory

(38:41) Why Territories Get Smaller as You Add More Products

(44:03) The Characteristics of a Good Comp Plan

(46:32) Dealing with Reps Who Feel Their Quotas Are Too High

(49:30) What a Healthy Renewals Function Looks Like

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