Marketing Meetup Podcast Rory Sutherland Behavioural Science & Marketing Q&A
Dec 12, 2025
In a dynamic discussion, Rory Sutherland, vice-chairman of Ogilvy and bestselling author, shares his insights on the intersection of behavioral science and marketing. He emphasizes that marketers should sell their mindset and highlights the importance of framing in decision-making. Rory discusses how embracing messiness can lead to innovation and argues that marketing must define problems rather than react to them. He also offers valuable advice for small businesses and stresses the need for creativity in risk-averse environments.
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Sell The Marketing Mindset
- Marketing is a pervasive mindset, not just the activities of a marketing department.
- Sell how you think, not only what you produce, to unlock much larger audiences and budgets.
Froobes Repackaged Yogurt For Lunchboxes
- Froobes repackaged yoghurt into a squeeze tube to win the school lunchbox moment.
- The product stayed the same but packaging solved portability and spoon issues, boosting adoption.
Apply Marketing Across Decisions
- Engage marketing thinking across product, pricing, packaging, and operations.
- Involve marketers early so problems are defined with consumer perspective, not only technical ones.
