The Business of Authority Making The Leap To Consulting
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Oct 17, 2023 Learn how to transition from a full-time job to consulting by building a financial and emotional runway, finding your niche, and understanding your client base. Discover the importance of saving money, leveraging name recognition, and honing marketing skills for a successful consulting business.
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Half-Step Into Solo Work
- Jonathan moved from a corporate job to a small firm then later went fully solo, calling the firm a useful intermediate step.
- He regrets not using his corporate free time earlier to build his solo business and estimates years of lost head start.
Build A Mailing List And Sell First
- Start a mailing list while still employed to build an audience you can reach directly.
- Sell a low-priced product to test demand and calm financial fear before quitting your job.
Desperation Kills Sales
- Fear of running out of money creates a stench of desperation that repels clients.
- That desperation leads to bad decisions, lower prices, and clients you later regret.