A year and a half ago, Sony’s India unit—Sony Pictures Networks—announced a merger with rival Zee Entertainment Enterprises Ltd. Ever since, Sony Liv's subscriber base grew from 18 million to over 33 million.
With good original stories and unique non-fiction shows, alongside a strong partnerships strategy, Sony has been able to close the gap on market leaders such as Hotstar. Zee meanwhile has a formidable arsenal of regional content.
The combined strengths of the two platforms, Sony and Zee, now threaten to change the pecking order of the country's OTT sector
