The GaryVee Audio Experience Understanding The Digital Economy | Interview on FYI Podcast
Nov 7, 2020
Gary Vaynerchuk, a serial entrepreneur and best-selling author, shares insights on the shifting landscape of digital marketing. He discusses the emergence of social commerce 3.0 and its implications for advertising strategies, particularly how platforms like Facebook are crucial for reaching senior audiences. Vaynerchuk also highlights the rise of gaming as a new frontier for social interactions and the increasing pivot towards SMS communications over traditional email. His reflections on 'trillion-dollar warfare' in marketing set the stage for what's next in consumer engagement.
AI Snips
Chapters
Transcript
Episode notes
Streaming's Inevitability
- Streaming services are the future, just like cable replaced network and network replaced radio.
- Winners will invest in streaming and losers will cling to old models.
Biddable OTT and Small Business Ads
- Smaller companies benefit from social media's affordability, but biddable OTT platforms may change that.
- This could allow small businesses to run ads on streaming platforms like they would on traditional TV.
Platform-Specific Advice
- Tiny businesses should prioritize LinkedIn and TikTok for organic reach.
- Facebook offers scale and targeting, especially for reaching older demographics (60-90).