Harnessing SMS for Consumer Engagement and Education

Today’s episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID-era marketing strategies, why Facebook holds the key to advertising to seniors, and how gaming could be the next wave in social. Finally, I also explain the impending “trillion-dollar warfare” and the advent of social commerce 3.0. Enjoy! Let me know what you thought.

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