The Publisher Podcast by Media Voices
The Quality Edit's Lauren Kleinman & Lee Joselowitz on performance publishing
Feb 26, 2024
Lauren Kleinman and Lee Joselowitz share insights on 'performance publishing' and the reward of authenticity in digital publishing. The news roundup discusses media company mergers and challenges in the digital media landscape. The podcast touches on strategies for growth, audience persona, and resilience in business.
47:51
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Quick takeaways
- The Quality Edit focuses on high-quality product recommendations in fashion, travel, and beauty, filling a gap in digital publishing.
- Their 'performance publishing' model combines storytelling with marketing, generating over $50 million in revenue for clients.
Deep dives
Origin of the Quality Edit and its Unique Publication Approach
The Quality Edit began as a side hustle due to the founders' inability to find a publication covering products they authentically used and endorsed. They fill a gap by featuring high-quality and mission-driven brands while maintaining editorial integrity. The publication focuses on brands with strong founder stories and customer value, engaging readers with detailed, authentic content across various lifestyle categories.
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