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17min chapter
The Quality Edit's Lauren Kleinman & Lee Joselowitz on performance publishing
The Publisher Podcast by Media Voices
Understanding and Catering to Audience Persona for Growth
The chapter delves into TQE's audience demographics, interests, and evolution over the years, emphasizing the importance of aligning brand partnerships with reader preferences. It explores the strategy of building products based on audience needs, utilizing a small team of influencers to stay ahead of trends. The discussion touches on performance publishing, sustainable growth plans, and adapting to the changing landscape of performance marketing and publishing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode