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16min chapter
The Quality Edit's Lauren Kleinman & Lee Joselowitz on performance publishing
The Publisher Podcast by Media Voices
Evolution of Media Landscape and Innovative Monetization Strategies
The chapter explores the changing media landscape towards individual creators and the challenges faced by traditional publishers. It highlights a unique monetization model combining storytelling and performance marketing, emphasizing the importance of building trust with the audience. The conversation also touches on the authenticity required in product endorsements and the challenges of AI avatars in product trials.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode