How to Be Awesome at Your Job 1110: How to Multiply Your Opportunities through Smarter LinkedIn Posts with Jason Feifer
21 snips
Nov 13, 2025 
In this engaging discussion, Jason Feifer, the editor in chief of Entrepreneur magazine, shares how to leverage LinkedIn for career growth. He emphasizes the importance of consistent content to create connections, even when not job hunting. Jason reframes personal branding as being simple and helpful rather than self-promotional. He reveals insights on LinkedIn’s algorithm, offers a three-hook post structure, and advises on avoiding common mistakes. Plus, he encourages listeners to pursue unique opportunities that others overlook.
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Content Converts Through Relationships
- Content builds relationships and those relationships convert into opportunities like hires and speaking gigs.
- Posting consistently keeps you top-of-mind and creates signal in the noise for decision-makers.
Followers Lead To Real Business Requests
- Jason often gets invitations and advisory requests from people who say they follow him on LinkedIn.
- He credits LinkedIn for reaching audiences beyond his newsletter and podcast boxes.
Make Your Brand Simple And Specific
- Turn yourself into a brand that is simple, repeatable, and scalable by focusing on one area of expertise.
- Answer who you serve, the problem you solve, and how content shows that solution.
