#48715
Mentioned in 1 episodes
Influence : Science and Practice
Book • 2013
Robert Cialdini's 'Influence: Science and Practice' is a seminal work in social psychology, exploring the principles of persuasion and influence.
The book delves into six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
Cialdini uses real-world examples and research to illustrate how these principles are used to influence our decisions.
The book is widely used in business, marketing, and sales, providing practical strategies for effective persuasion.
Its enduring popularity stems from its clear explanations and actionable insights.
The book delves into six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
Cialdini uses real-world examples and research to illustrate how these principles are used to influence our decisions.
The book is widely used in business, marketing, and sales, providing practical strategies for effective persuasion.
Its enduring popularity stems from its clear explanations and actionable insights.
Mentioned by
Mentioned in 1 episodes
Mentioned by Harry Potter while comparing his father's book-buying to Draco Malfoy's.
7a – Reciprocation, part 1
