#54874
Mentioned in 1 episodes
Influence : Science and Practice
Book • 2013
Robert Cialdini's 'Influence: Science and Practice' is a seminal work in social psychology, exploring the principles of persuasion and influence.
The book delves into six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
Cialdini uses real-world examples and research to illustrate how these principles are used to influence our decisions.
The book is widely used in business, marketing, and sales, providing practical strategies for effective persuasion.
Its enduring popularity stems from its clear explanations and actionable insights.
The book delves into six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
Cialdini uses real-world examples and research to illustrate how these principles are used to influence our decisions.
The book is widely used in business, marketing, and sales, providing practical strategies for effective persuasion.
Its enduring popularity stems from its clear explanations and actionable insights.
Mentioned by
Mentioned in 1 episodes
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Roderick Morris
Jessica Rolph and Roderick Morris (Lovevery) - Building Toys For Different Stages of a Child's Development, Advice When Co-Founding A Company, and Their Approach to Fundraising
Mentioned by Brian when discussing click-whirr responses and influence in the context of the book.
Blindsided 11: Consciousness Is a Bug, Not a Feature
Mentioned by Harry Potter while comparing his father's book-buying to Draco Malfoy's.
7a – Reciprocation, part 1
