The Futur with Chris Do Crafting Credibility in Content - With Finn McKenty | Episode 326
91 snips
Feb 5, 2025 
Finn McKenty, a marketing strategist and YouTube creator, shares his wisdom on crafting credibility in the digital content landscape. He discusses his evolution from designer to business strategist, emphasizing effective communication and storytelling. Finn reveals how understanding consumer beliefs can enhance branding, and he provides actionable tips for creators. The conversation also dives into navigating information overload and building a personal brand narrative, making it essential for anyone looking to stand out in today's marketplace.
AI Snips
Chapters
Transcript
Episode notes
Marketing as Psychology
- Marketing is applied psychology; understand the human brain to understand marketing.
- Address basic human needs, especially the need to feel safe, when marketing.
Accepted Consumer Beliefs
- Understand and address Accepted Consumer Beliefs (ACBs) in marketing.
- Meet consumers where they are, even if their beliefs are irrational.
P&G's Research
- P&G uses ethnographic research, sending anthropologists into homes.
- This helps them understand consumer behavior and beliefs, like the idea that hair needs nourishment.