AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
23min chapter
326 - Crafting Credibility in Content - With Finn McKenty
The Futur with Chris Do
Bridging Design and Marketing
This chapter explores the synergy between creative design and business, illustrating how marketing can effectively leverage design principles to resonate with consumer beliefs. It highlights the importance of psychological insights in crafting credible marketing messages, using examples from brands like Pantene and Bounty. The discussion also covers consumer behavior research, effective advertising strategies, and the challenges faced by brands in establishing legitimacy within competitive markets.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode