326 - Crafting Credibility in Content - With Finn McKenty
The Futur with Chris Do
Bridging Design and Marketing
This chapter explores the synergy between creative design and business, illustrating how marketing can effectively leverage design principles to resonate with consumer beliefs. It highlights the importance of psychological insights in crafting credible marketing messages, using examples from brands like Pantene and Bounty. The discussion also covers consumer behavior research, effective advertising strategies, and the challenges faced by brands in establishing legitimacy within competitive markets.
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