The Game with Alex Hormozi Part 7: Core Four on Steroids | $100M Leads Book
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Aug 19, 2023 In this podcast, Alex Hormozi discusses the Core Four on Steroids, emphasizing the importance of exhaustively utilizing advertising methods before moving on to new techniques. He explores unlocking more leads and boosting engagement, maximizing advertising efforts by expanding to new placements, platforms, and core four activities, and the importance of optimizing advertising campaigns. The podcast also teases upcoming content on leveraging advertising for lead generation.
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Car Practice Saturation Myth
- An entrepreneur in the car practice spent $30k monthly on Facebook ads but tracked no conversion rate or content creation.
- Another spent $30k across four platforms and disproved the saturation claim, showing there are still leads available.
Rule of 100 for Leads
- Use the Rule of 100: perform 100 primary advertising actions daily for 100 consecutive days to get more engaged leads.
- Actions include warm reachouts, content posting, cold reachouts, and paid ads with automation where needed.
One Test Per Week
- Test one marketing change per week per platform to isolate what works and avoid misleading results.
- Focus testing on constraint points where most leads drop off for better overall conversions.