In this podcast, Alex Hormozi discusses the Core Four on Steroids, emphasizing the importance of exhaustively utilizing advertising methods before moving on to new techniques. He explores unlocking more leads and boosting engagement, maximizing advertising efforts by expanding to new placements, platforms, and core four activities, and the importance of optimizing advertising campaigns. The podcast also teases upcoming content on leveraging advertising for lead generation.
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Quick takeaways
Maximize lead generation by exhaustively utilizing existing advertising methods before exploring new techniques.
Scale your business by doing more of what is currently working in advertising and increasing advertising volume.
Deep dives
The Core Four on Steroids: Getting More Engaged Leads
The podcast episode delves into the concept of the Core Four - the four ways to let others know about a product or service. It highlights the importance of advertising more, doing it better, and exploring new methods to generate more engaged leads. The episode emphasizes the need to exhaust the existing advertising techniques before moving on to new ones. It provides actionable steps, such as reaching out to people who know you, creating free content, reaching out to new contacts, and running paid ads. The episode also discusses the significance of testing and improving the advertising process to maximize lead generation.
More Is Better: Scaling Advertising Efforts
The episode emphasizes the importance of doing more of what is currently working in advertising to scale the business. It suggests increasing the volume of advertising by doubling efforts, such as reachouts, content creation, and ad spend. The Rule of 100 is introduced as a strategy to advertise effectively by performing 100 primary actions every day for 100 days straight. The episode highlights the significance of testing and iterating to improve advertising performance. It also emphasizes the importance of split testing and creating exceptional ads to maximize lead generation.
New Placements and Platforms: Expanding Advertising Reach
The episode suggests exploring new ad placements and platforms to expand advertising reach. It discusses the concept of constraints and advises focusing on the steps where the most leads drop off to make improvements. The episode encourages continuous testing to identify the most effective advertising strategies. It recommends prioritizing tests to get the most engaged leads with the least effort. Additionally, the episode stresses the importance of understanding market size and not underestimating the potential for growth. Finally, it advises moving on to new advertising methods, such as new placements, new platforms, and new core four activities, when more better strategies have been exhausted.
“Do what the 0.1% do to get what the 0.1% get.” In this episode, Alex (@AlexHormozi) discusses the Core Four on Steroids, which includes more, better, new methods for advertising. He emphasizes the importance of exhaustively utilizing these methods before moving on to new advertising techniques in order to maximize lead generation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.