This chapter explains the misconception about market size and the importance of expanding to new placements, platforms, and core four activities to reach more potential leads. It provides a step-by-step approach for maximizing advertising efforts and suggests focusing on 'exhausting more better' before moving on to new strategies.
“Do what the 0.1% do to get what the 0.1% get.” In this episode, Alex (@AlexHormozi) discusses the Core Four on Steroids, which includes more, better, new methods for advertising. He emphasizes the importance of exhaustively utilizing these methods before moving on to new advertising techniques in order to maximize lead generation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:00) - Introduction
(2:15) - Doing More
(5:08) - Getting Better
(9:15) - New Places In New Ways
(13:10) - Conclusion
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition