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Part 7: Core Four on Steroids | $100M Leads Book

The Game with Alex Hormozi

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Maximizing Advertising Efforts and Overcoming the Size of the Pie Fallacy

This chapter explains the misconception about market size and the importance of expanding to new placements, platforms, and core four activities to reach more potential leads. It provides a step-by-step approach for maximizing advertising efforts and suggests focusing on 'exhausting more better' before moving on to new strategies.

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