

Episode 47: Sarah Etter, Procore - Building reputation, visibility and value for content
Mar 15, 2022
Sarah Etter, Senior Manager of Content Design at Procore, shares insights on embedding content designers, writing globally, demonstrating ROI for content design, and establishing a governance model. The podcast also discusses her career journey, team building at Procore, revolutionizing content design, navigating content operations, and exploring tech disparities in Silicon Valley through fiction.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Evolution of a Journalist into Tech Content Marketing and Team Building
01:47 • 4min
Revolutionizing Content Design with Pro-Core & Salesforce
05:30 • 19min
Navigating Central Governance and Backend Code Complexity in Content Operations
24:43 • 5min
Exploring Tech Disparities in Silicon Valley through Fiction
29:17 • 2min