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The Content Strategy Podcast
Episode 47: Sarah Etter, Procore - Building reputation, visibility and value for content
Mar 15, 2022
Sarah Etter, Senior Manager of Content Design at Procore, shares insights on embedding content designers, writing globally, demonstrating ROI for content design, and establishing a governance model. The podcast also discusses her career journey, team building at Procore, revolutionizing content design, navigating content operations, and exploring tech disparities in Silicon Valley through fiction.
31:44
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Quick takeaways
- Demonstrating ROI for content design is crucial in showcasing its impact on reducing costs and enhancing user experiences at Procore.
- Collaboration across different organizational areas and fostering specialized interests within the content team promote unified content experiences and cross-functional collaboration at Procore.
Deep dives
Sarah Eder's Journey in Content Strategy and Design
Sarah Eder, the senior Content Design manager at Procore, shares her unique career journey from a music journalist aspirant to leading content strategy for enterprise companies. Transitioning from journalism to tech, her path involved mastering content marketing, working with premier clients, and analyzing the impact of complex back-end code on user engagement and content creation. Joining Procore allowed her to build and lead a team, emphasizing the importance of long-lasting content strategies.
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