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Episode 47: Sarah Etter, Procore - Building reputation, visibility and value for content

The Content Strategy Podcast

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Revolutionizing Content Design with Pro-Core & Salesforce

The chapter explores the innovative role of Pro-Core in digitizing construction paperwork, drawing parallels to Salesforce's impact on sales processes. It discusses building a content team, establishing tools, and emphasizing scalability. The speaker reflects on collaboration across departments and aligning content strategies to enhance user experience.

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