How to Host Live Calls & Events That Scale Transformation and Belonging

Nov 18, 2025

In this chat with Jon Berghoff, founder of The xchange approach, learn how to transform live calls and events into meaningful experiences. Jon shares his insights on the power of belonging as a key driver for engagement and retention. He contrasts passive events with interactive gatherings that foster communal wisdom. Discover practical strategies for designing impactful rituals and how to activate shared purpose among participants, making every gathering one that resonates and connects.

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INSIGHT

Belonging Drives Engagement

Belonging is a primary driver of engagement, retention, and transformation in communities.
Jon Berghoff framed his work as healing his own experience of not belonging, which shaped his facilitation focus.

ANECDOTE

Vitamix Sparked The Approach

Jon discovered that redesigning sales meetings at Vitamix amplified knowledge sharing and culture.
He then founded xchange approach to scale that meeting-design leverage to other organizations.

INSIGHT

Communal Capital Matters Most

Jon distinguishes intellectual, social, and communal capital, with communal capital producing belonging.
Communal capital is the reason people return to gatherings beyond content or networking.

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Belonging is one of the most powerful forces that keeps people engaged, connected, and coming back for more. In this episode, Shana sits down with Jon Berghoff, founder of the xchange approach and a pioneer in transformational facilitation. They dive into the science and art of hosting live calls, virtual events, and in-person gatherings that don’t just rely on the “expert on stage,” but instead create a sense of shared purpose, belonging, and connection among participants.

In this episode, you’ll learn:

Why belonging is the key to engagement, retention, and transformation.
How to choreograph events so participants tap into their collective wisdom.
The difference between intellectual, social, and communal capital—and why the last one matters most.
Practical strategies for turning passive calls into interactive, meaningful experiences.
How to design powerful opening and closing rituals that anchor connection and learning.

If you’ve ever struggled with members tuning out, cameras off, or disengaged breakout rooms, this episode will give you a framework and examples you can use right away to transform the way you host gatherings—whether online or in person.

Additional Resources:

Jon’s website: https://www.xchangeapproach.com/workshopccp

Jon’s YouTube account: https://www.youtube.com/@jon.berghoff

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