https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members
Belonging is one of the most powerful forces that keeps people engaged, connected, and coming back for more. In this episode, Shana sits down with Jon Berghoff, founder of the xchange approach and a pioneer in transformational facilitation. They dive into the science and art of hosting live calls, virtual events, and in-person gatherings that don’t just rely on the “expert on stage,” but instead create a sense of shared purpose, belonging, and connection among participants.
In this episode, you’ll learn:
- Why belonging is the key to engagement, retention, and transformation.
- How to choreograph events so participants tap into their collective wisdom.
- The difference between intellectual, social, and communal capital—and why the last one matters most.
- Practical strategies for turning passive calls into interactive, meaningful experiences.
- How to design powerful opening and closing rituals that anchor connection and learning.
If you’ve ever struggled with members tuning out, cameras off, or disengaged breakout rooms, this episode will give you a framework and examples you can use right away to transform the way you host gatherings—whether online or in person.
Additional Resources:
Jon’s website: https://www.xchangeapproach.com/workshopccp
Jon’s YouTube account: https://www.youtube.com/@jon.berghoff
Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com
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Learn how to work with Shana: https://www.shanalynn.com/
Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate
Connect with Shana: https://www.instagram.com/shanaspeaks
Watch on YouTube: https://www.youtube.com/@communitycultivated
