The Digiday Podcast Who’s winning the creator economy—and what the paramount merger & AI action plan signal next
Jul 29, 2025
Alexander Lee, a senior entertainment media reporter, and Krystal Scanlon, a platforms reporter, dive deep into the evolving creator economy. They discuss the implications of the recent Paramount and Skydance merger, especially regarding diversity and corporate governance. The duo explores challenges faced by lifestyle creators, including TikTok's uncertain future and shifting audience interests. They also highlight a trend towards long-term collaborations in influencer marketing and the rising significance of platforms like LinkedIn for B2B engagements.
AI Snips
Chapters
Transcript
Episode notes
Political Overtones in Merger Conditions
- The Paramount-Skydance merger included political conditions, like removing diversity, equity, and inclusion programs. - An ombudsman was introduced, which felt politically charged, signaling a dystopian influence in mergers.
Politics Dictate M&A Deals
- Mergers now hinge on political approval, not just business metrics like monopoly concerns. - Companies increasingly must make political concessions to get mergers approved under the current administration.
Minimal AI Regulation Strategy
- The White House AI Action Plan prioritizes helping American AI leadership with minimal regulation. - The plan leans on industry involvement and emphasizes free speech but avoids strong legal guardrails.