Who’s winning the creator economy—and what the paramount merger & AI action plan signal next
The Digiday Podcast
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Challenges Facing Lifestyle Creators and the Uncertain Future of TikTok
This chapter explores the struggles of generalized lifestyle creators as they contend with shifting audience interests and the potential ramifications of a TikTok ban. It also highlights the impact of investment dynamics, including the withdrawal of a major private equity firm, on the content creation landscape.
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