Alexander Lee
Senior entertainment media reporter. Joined the Digiday Podcast to discuss the creator economy.
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Jul 29, 2025 • 45min
Who’s winning the creator economy—and what the paramount merger & AI action plan signal next
Alexander Lee, a senior entertainment media reporter, and Krystal Scanlon, a platforms reporter, dive deep into the evolving creator economy. They discuss the implications of the recent Paramount and Skydance merger, especially regarding diversity and corporate governance. The duo explores challenges faced by lifestyle creators, including TikTok's uncertain future and shifting audience interests. They also highlight a trend towards long-term collaborations in influencer marketing and the rising significance of platforms like LinkedIn for B2B engagements.
Mar 25, 2025 • 53min
AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business
Sara Jerde, managing editor at Digiday, along with reporters Alexander Lee and Sara Guaglione, dive into the rapidly changing publishing landscape. They discuss the integration of AI in paywalls and innovative strategies for subscriber acquisition. The trio also explores the impact of recent shifts in Google's algorithm on publishers and the economic challenges they face. Additionally, they touch on the uncertain future of TikTok amid acquisition talks, raising questions about advertising dynamics and brand authenticity in a polarized world.
