#Kidtech Victor Saeijs on how The LEGO Group built and sustained an iconic toy brand
Nov 18, 2021
Victor Saeijs, LEGO Group Regional President of Western Europe, discusses the balance of physical and digital play in the LEGO brand, Lego's commitment to digital safety and well-being, and the importance of teaching 21st-century skills and having fun in the toy industry. He also shares predictions for 2022, focusing on sustainability and diversity & inclusion in LEGO products.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Balance of Physical and Digital Play
02:00 • 18min
Lego's Approach to Digital Safety and Well-being
20:13 • 3min
Teaching 21st Century Skills and Having Fun in the Toy Industry
23:21 • 3min
Predictions for 2022: Sustainability and Diversity & Inclusion
26:29 • 6min