
Victor Saeijs
The LEGO Group Regional President of Western Europe
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Nov 18, 2021 • 33min
Victor Saeijs on how The LEGO Group built and sustained an iconic toy brand
Victor Saeijs, LEGO Group Regional President of Western Europe, discusses the balance of physical and digital play in the LEGO brand, Lego's commitment to digital safety and well-being, and the importance of teaching 21st-century skills and having fun in the toy industry. He also shares predictions for 2022, focusing on sustainability and diversity & inclusion in LEGO products.