The Balance of Physical and Digital Play

This chapter discusses the balance between physical and digital play in the LEGO brand. They mention that their core focus is the LEGO brick and system of play, and any digital experiences are designed to enhance the overall play experience. They give examples of successful partnerships, such as LEGO Super Mario and LEGO Minecraft, which combine physical building with digital enhancements. They also hint at exciting future innovations that are currently being worked on.