Decoder with Nilay Patel How an Excel TikToker manifested her way to making six figures a day
Nov 30, 2021
Kat Norton, better known as Miss Excel, is a renowned Microsoft Excel influencer with over a million followers on TikTok and Instagram. In this episode, she discusses her phenomenal journey from consultant to educator, revealing how she manifests success. Kat shares her unique approach to social media and its role in her six-figure daily revenue. She dives into the importance of authenticity and creative strategies for audience engagement, alongside insights on balancing content creation, personal branding, and upcoming Excel courses.
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Miss Excel Origin Story
- Kat Norton worked at Protivity, doing securitization interviews and teaching Excel internally.
- During the pandemic, she started exploring inner work like meditation and manifestation.
TikTok Takeoff
- Kat felt inspired to put Excel content on TikTok, despite initial resistance.
- Her videos quickly gained traction, leading to a viral moment with millions of views.
Content Creation with Energetics
- Focus on energetics in content creation rather than traditional social media strategies.
- Create content with high, magnetic energy that draws viewers in.
