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Sivan discussed how she developed a strong personal brand and created content that resonated with her audience. She emphasized the importance of being authentic and true to oneself, which allowed her to build trust with her followers. She also mentioned the significance of consistency in aesthetic and content, which helped her audience recognize her distinct style.
Sivan shared her journey from being an influencer to becoming an entrepreneur. She explained that she wanted to create longevity in her career and saw an opportunity to launch her own brands - Lux Unfiltered and Tanlines - that aligned with her personal interests. She emphasized the importance of developing products and brands that she personally stands behind, while also having the selling power to launch successful ventures.
Sivan discussed how she handles online criticism and trolls. She highlighted her 'don't care' attitude and her confidence in her choices, which shields her from the negativity. She explained that she doesn't let hateful comments affect her, as she believes in staying true to herself and not justifying her decisions to others. Sivan also shared her views on cancel culture, expressing her belief that it is toxic and unproductive.
Managing two brands can be challenging, especially when trying to balance it with personal life responsibilities. The speaker talks about how they have built a team that can handle both brands efficiently, allowing them to switch between the two effectively. Despite having different aesthetics, the speaker's team can navigate between focusing on Luxon Filtered launches and Tan Lines launches. They mention periods of intense activity, such as photoshoots and launches, followed by quieter times for recharging and creative brainstorming. The speaker acknowledges that managing both brands alongside family life can be difficult, but they thrive on the chaos and enjoy having the opportunity to work on multiple projects.
The speaker emphasizes the importance of having help and support when managing multiple responsibilities. They openly share that they have a nanny to assist with childcare, and they believe it shouldn't be a secret as many working parents require some form of childcare. They express gratitude for their team, which has taken years to build and who can handle various aspects of the business, allowing the speaker to have designated days for content creation, be a mom on the weekends, and maintain a sense of balance. The speaker reflects on the challenges of being a full-time stay-at-home parent and how they personally need adult conversation and personal fulfillment. They also express the importance of taking care of one's own mental health and having something of their own. Additionally, the speaker highlights the importance of being transparent about the use of help and support, encouraging others not to put pressure on themselves and to find the right balance for their own circumstances.
On this week’s episode, I’m chatting with Sivan Ayla, Influencer and founder of Lux Unfiltered and Tan Lines. Sivan started her career as a blogger/content creator and grew to a full-time influencer and entrepreneur. Sivan is the perfect example of a very smart creator who leveraged her audience in an organic and authentic way to launch brands that were in complete alignment with her. We get granular on cultivating a personal brand, growing an instagram following, starting businesses and balancing mom and work life. Sivan even gives her best tips for showing up authentically, leveling up your social media, marketing a business, and so much more.
To shop this week’s hot tip, Patrick Ta blush, click HERE.
To connect with Sivan on Instagram, click HERE.
To shop Lux Unfiltered, click HERE.
To shop Tan + Lines, click HERE.
To connect with Siff, click HERE.
To learn more about Arrae, click HERE.
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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Produced by Dear Media
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