The Dream Bigger Podcast

Sivan Ayla, Influencer and Founder of Lux Unfiltered and Tan Lines: Getting Started as a Content Creator, Maintaining Authenticity, Building a Personal Brand/Aesthetic, Balancing Work & Mom Life and More

May 9, 2023
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ANECDOTE

Humble Content Creation Beginnings

  • Sivan started creating content as a hobby with almost no followers before gaining traction around 2015.
  • Her husband encouraged her to take it seriously after seeing early momentum around her wedding.
INSIGHT

Iterate Based on Audience Feedback

  • Sivan recommends listening to what your audience resonates with and iterating content accordingly.
  • Direct contact with followers allows quick feedback to refine your niche and content approach.
ANECDOTE

Authenticity Builds Trust

  • Sivan built trust with followers by only promoting products she genuinely loved.
  • She carried this authentic approach into creating her own brands and products.
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