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Sivan Ayla, Influencer and Founder of Lux Unfiltered and Tan Lines: Getting Started as a Content Creator, Maintaining Authenticity, Building a Personal Brand/Aesthetic, Balancing Work & Mom Life and More
The Dream Bigger Podcast
How to Keep Your Brands Relevant Over the Long Run
I'd say social media has been big for us. I think that because we're a direct to consumer brand like we're not getting exposure through you know these big retailers and we've had to maintain that on our own. With the help of like strategic partners like influencers and the content creators and doing events and doing these pop-ups have been really good for us. Having like me as the voice behind the brand has been really really helpful and valuable for us but I'm just so thankful that people have managed to try the product and it kind of speaks for itself. We get all this love on social media and not necessarily from influencers but just from our customers they like word of mouth
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