Blue Owl Capital's Global Private Wealth President & CEO Sean Connor on working with the wealth channel
Mar 27, 2024
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Sean Connor, President & CEO of Blue Owl Capital, shares insights on working with the wealth channel. Topics include evolving wealth management strategies, key skills for salespeople in alternative investments, consultative sales of private market investments, and global sales team structuring. The conversation also covers brand awareness, education strategies, and insights on business building in alternative investments.
Tailored strategies are essential for engaging the Wealth channel effectively.
Comprehensive education initiatives are key to familiarizing clients with alternative assets.
Strategic acquisitions can enhance business growth and cater to diverse client needs in the Wealth channel.
Deep dives
Importance of Investing in Alternative Assets for Wealth Growth
Investing in alternative assets is seen as a critical strategy for wealth growth. The podcast highlights the significance of focusing on the world of wealth and alternative asset managers navigating and working with the Wealth channel. Insights from Sean Conner, the president and CEO of Global Private Wealth at Blue Owl Capital, provide key lessons in successfully building a private wealth business within an alternative asset management firm. The emphasis is on the need for tailored strategies to engage the Wealth channel and the importance of offering a diverse range of investment opportunities.
Challenges and Evolutions in the Wealth Channel
Navigating challenges within the Wealth channel is a focal point of the discussion. The complexity of working with different customer types, geographies, and the evolving market dynamics are explored. The podcast sheds light on the difficulties faced by traditional managers transitioning into the alternative investment space and the importance of understanding the nuances of the Wealth channel to drive successful business growth.
Role of Education in Driving Wealth Channel Success
Education is a key factor in driving success within the Wealth channel. The podcast emphasizes the need for comprehensive education initiatives to familiarize clients with alternative assets. Sean Conner discusses the value of educating clients about private markets, highlighting the benefits of transparent and accessible information. He stresses the importance of centralizing and standardizing education efforts for the broader industry.
Strategic Acquisitions and Growth in the Wealth Space
Strategic acquisitions play a vital role in expanding presence in the Wealth channel. The podcast delves into the significance of acquiring franchises with high-income protection capabilities to complement existing offerings. Blue Owl's approach involves integrating acquired capabilities into their infrastructure to accelerate growth and strengthen client relationships. The emphasis is on leveraging acquisitions to fuel business expansion and cater to diverse client needs.
Innovative Approaches to Brand Awareness and Client Engagement
Innovative approaches to brand awareness and client engagement are crucial for success in the Wealth channel. The podcast underlines the importance of leveraging insights and educational content to raise brand awareness and attract clients. Sean Conner discusses the evolving consumerization of private markets and the need for strategic marketing efforts to showcase capabilities and value propositions. Emphasizing a consultative sales approach and tailored messaging for different client segments remains a key focus for driving growth.
Future Trends and Considerations in Wealth Management
The discussion anticipates future trends in wealth management and the evolving landscape of alternative investments. Sean Conner shares insights on potential growth areas, strategic considerations, and the significance of educating clients about alternative investment opportunities. The podcast underscores the importance of adapting to market shifts, leveraging technology, and building tailored solutions to meet the diverse needs of clients across different geographies and customer types.
Today’s episode takes us inside the world of wealth from the perspective of one of the industry’s largest alternative asset managers.
We are joined by Sean Connor, President & CEO, Global Private Wealth at Blue Owl Capital, a firm with over $160B in AUM.
Sean highlighted a number of key insights for navigating and working with the wealth channel as he shared lessons learned from building a successful private wealth business at a large alternative asset manager.
Sean is responsible for bringing the breadth of the Blue Owl investment platform to the global private wealth market. He’s at the forefront of Blue Owl’s private wealth initiatives globally and oversees fund formation, product structure innovation, capital raising, and client servicing. He also oversees business development, marketing, and operations for Private Wealth at the firm. Prior to his current role, Sean was one of the first employees at Owl Rock (now the Direct Lending division of Blue Owl) and was responsible for building out the private wealth business.
Prior to joining Blue Owl and Owl Rock, Sean served as a Managing Director of CION Investment Management for over 10 years. Sean was a member of CION’s Investment Committee and was responsible for all aspects of CION’s business including originating, underwriting, negotiating, and corporate finance transactions globally. In 2020, Sean was recognized by Private Debt Investor as one of the industry’s Rising Stars.
Sean and I had a fascinating conversation about what it’s like to work with the wealth channel. We discussed:
How and why it’s so difficult to work with the wealth channel.
Why the wealth channel is not a new phenomenon, yet why it’s still relatively untapped in terms of alternative asset managers understanding how to work with the wealth channel.
How Blue Owl’s wealth business works across its three different investment platforms.
Why scale matters in certain areas of private markets.
Why the wealth channel is not one channel, but rather an agglomeration of different customer types and geographies.
How the market is evolving where a one-stop-shop type firm may be how much of the wealth channel interacts with private markets.
What it means for distribution professionals to understand their client and the daily demands of a wealth manager's business when educating the wealth channel on alternatives products.
Why education of the wealth channel should focus more on holistic education and less on selling product.
Why the wealth channel matters when it comes to alternative asset managers acquiring other alternative asset managers.
Thanks Sean for coming on the Alt Goes Mainstream podcast to share such actionable and thoughtful insights on how firms can work with wealth.
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