

EP#26 Trainer Spotlight Series: Meet Nate Matos
Apr 16, 2025
Nate Matos, a body architect at Anatomy in South Beach, combines athletic training with aesthetic goals for his clients. He shares his journey from studying exercise science to launching his business, NDM Operations, and even discusses his side hustle renting cars on Turo. Nate amusingly recounts his early coaching nerves, emphasizing the importance of confidence and effective client retention strategies. He also highlights the necessity of ongoing education in the ever-evolving fitness industry and how trainers must adapt to challenges like economic shifts and social media influence.
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Nate's Nerve-Wracking Coaching Start
- Nate Matos once nervously coached a high school football strength session sitting down to hide his nervousness.
- This showed his growth in public speaking and confidence as a coach over time.
Attract and Retain Clients
- Showcase your personal workouts publicly to attract clients interested in that training style.
- Keep clients by showing up energized and aligning training with their goals effectively.
Efficient Client Fitness Assessment
- Use simple strength tests like push-ups or pull-ups to assess client fitness efficiently.
- Observe movement quality and failure points to inform tailored training plans.