How I Built This with Guy Raz Pitchfork: Ryan Schreiber
Jun 6, 2022
Ryan Schreiber, founder of Pitchfork Media, shares his journey from a passionate music review webpage to a major media company acquired by Condé Nast. He reminisces about the vibrant 90s Minneapolis music scene, the pivotal Radiohead review that ignited Pitchfork's fame, and the challenges of transforming passion into a sustainable business. Schreiber discusses the early days of juggling jobs while building a community-driven platform and the importance of strategic partnerships in fostering growth. His story is a compelling mix of love for music and savvy entrepreneurship.
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Pitchfork's Rise
- Ryan Schreiber started Pitchfork as a music review webpage while working at a record store.
- It later became a multimedia company acquired by Condé Nast, placing Schreiber among media giants like Anna Wintour.
Minneapolis Influence
- Growing up in Minneapolis exposed Schreiber to a rich alternative music scene and influential radio stations.
- He spent hours at record stores, deepening his music knowledge and inspiring his passion for music journalism.
First Interview
- Ryan Schreiber's first interview for Turntable (later Pitchfork) was with the band Low.
- He contacted record labels directly, sometimes through librarians, to request interviews with artists.