The Rise of Pitchfork: Music and Media in the Nineties

While working at his local record store at age 20, Ryan Schreiber dreamt that his scrappy music review webpage might one day grow into an influential music publication. Working out of his parents’ house, he wrote about indie music because he loved it, and recruited like-minded friends to do the same. In 2000, a rhapsodic review of Radiohead’s “Kid A” got huge attention online, and soon Ryan’s site began to attract tens of thousands of users—building a reputation for pointed reviews that could make or break careers. In 2015, Pitchfork joined The New Yorker and Vogue when it was acquired by Condé Nast, one of the most prestigious magazine publishers in the world.

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