The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire
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Dec 13, 2024 Guillaume Moubeche, founder of Lempire and best-selling author, shares his journey of scaling a bootstrapped company to $30M ARR without primary funding. He delves into the common sales mistakes founders make and offers effective strategies to overcome fear in selling. Guillaume emphasizes the importance of content creation, advising on repackaging old content for maximum impact. He believes in overpaying employees to foster loyalty and mitigate issues, while sharing valuable lessons from his hiring experience. His insights combine entrepreneurship with personal growth.
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Crowded Markets
- Crowded markets indicate existing product-market fit, not necessarily with your product.
- Focus on outcompeting existing solutions rather than finding a unique, uncrowded market.
Bootstrapping Lemlist
- Guillaume Moubeche initially wanted to raise funds but was rejected, leading him to bootstrap Lemlist with $1,000.
- He did sales, marketing, customer support, and web development himself, building Lemlist's customer acquisition engine.
Don't Fear Sales
- Founders should not be afraid of selling or think sales is beneath them.
- If no one is paying, something is wrong with the product or problem, not the sales process.