Decoder with Nilay Patel

Recode Decode: “Good to Great” author Jim Collins

May 17, 2019
Jim Collins, renowned author of 'Good to Great' and 'Built to Last', discusses his latest insights on business growth and leadership. He shares fascinating stories about teaching Jeff Bezos and the principles behind 'level-five' leaders. Collins emphasizes the importance of core beliefs versus practices and explores the evolving landscape of technology and entrepreneurship. Delving into luck’s role in success, he contrasts the enduring values of leaders like Jack Bogle and Steve Jobs against today's corporate challenges. His wisdom highlights the balance between innovation and timeless principles.
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INSIGHT

The Flywheel Principle

  • Greatness often appears sudden from the outside but is built internally through incremental efforts.
  • This is like turning a heavy flywheel, slowly gaining momentum with each push.
ANECDOTE

Amazon and the Flywheel

  • Jim Collins visited Amazon after the dot-com bust to advise Jeff Bezos.
  • Amazon was in trouble, but Collins encouraged them to focus on their "flywheel".
ADVICE

Building Your Flywheel

  • Diagram your own "flywheel" to understand its components and causal links.
  • Identify the key actions that drive each other, creating compounding momentum.
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