Business Velocity - The Five Facets of Business™ Podcast 'Testing Your Marketing Hypothesis on LinkedIn' with Katie Lantukh
8 snips
Mar 24, 2025 In this engaging discussion, Katie Lantukh, a seasoned writer at Murphy Marketing, shares her expertise in crafting concise marketing messages. She highlights the importance of testing your marketing strategies on LinkedIn and building relationships through storytelling. Katie emphasizes evolving tactics for small businesses and the necessity of authenticity and trust in marketing. Listeners will gain insights into effective online networking and the role of emotional connection in content creation that resonates with their audience.
AI Snips
Chapters
Transcript
Episode notes
Shift From Email To Networking
- Traditional lead generation like fancy websites and email nurturing is losing effectiveness, especially for B2B professional services.
- Leveraging in-person networking combined with nurturing contacts on platforms like LinkedIn now drives better results.
Targeted Unique Content Wins
- Create content that overlaps with your ideal customer's interests or problems.
- Showcase your unique expertise or perspective to stand out in competitive markets.
Reject Fear-Based Marketing
- Fear-based and bully marketing tactics are inappropriate and ineffective long-term, especially with anxious audiences like parents.
- Marketing that creates a safe and trusted space better builds lasting customer connections.