

117. How To Squeeze “Lost Revenue” Out Of Your CRM - Alan Michael McKenna
Jul 19, 2023
Alan Michael McKenna, founder of The Ultimate Rainmaker, has helped home service companies recover over $100 million in lost revenue. In this conversation, he highlights the dangers of 'new lead addiction' and advocates for nurturing existing leads instead. McKenna shares effective strategies for reviving lost leads with timely follow-ups and creating dedicated outreach roles. He also emphasizes the importance of personalization in sales and navigating current market trends to optimize business performance. Unlock the hidden revenue waiting in your lead flow!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Unlocking Hidden Revenue from Past Leads
02:18 • 15min
Reviving Lost Leads
16:51 • 8min
Reviving Sales: The Power of Second Chances
24:50 • 18min
Understanding Marketing Campaigns and Automation Strategies
43:08 • 2min
Harnessing Personal Motivation for Sales Success
45:20 • 4min
Navigating the Shift from Abundant Leads to Strategic Growth
49:11 • 3min
Navigating Home Improvement Trends in a Shifting Housing Market
51:57 • 2min