Contractor Evolution

117. How To Squeeze “Lost Revenue” Out Of Your CRM - Alan Michael McKenna

Jul 19, 2023
Alan Michael McKenna, founder of The Ultimate Rainmaker, has helped home service companies recover over $100 million in lost revenue. In this conversation, he highlights the dangers of 'new lead addiction' and advocates for nurturing existing leads instead. McKenna shares effective strategies for reviving lost leads with timely follow-ups and creating dedicated outreach roles. He also emphasizes the importance of personalization in sales and navigating current market trends to optimize business performance. Unlock the hidden revenue waiting in your lead flow!
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