Contractor Evolution cover image

117. How To Squeeze “Lost Revenue” Out Of Your CRM - Alan Michael McKenna

Contractor Evolution

00:00

Unlocking Hidden Revenue from Past Leads

This chapter explores the phenomenon of 'new lead addiction' in the home improvement industry, stressing the importance of nurturing existing leads over pursuing new ones. It unpacks the potential revenue recovery from often overlooked lead categories and emphasizes structured follow-ups to capitalize on these opportunities. By drawing parallels to wasteful practices, the chapter encourages businesses to reassess their lead engagement strategies for greater success.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app