
117. How To Squeeze “Lost Revenue” Out Of Your CRM - Alan Michael McKenna
Contractor Evolution
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Unlocking Hidden Revenue from Past Leads
This chapter explores the phenomenon of 'new lead addiction' in the home improvement industry, stressing the importance of nurturing existing leads over pursuing new ones. It unpacks the potential revenue recovery from often overlooked lead categories and emphasizes structured follow-ups to capitalize on these opportunities. By drawing parallels to wasteful practices, the chapter encourages businesses to reassess their lead engagement strategies for greater success.
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