Flavor chemist Marie Wright discusses the secrets of natural flavors, the challenges of flavoring plant-based burgers, and teaches Dan how to taste food like a pro. They debate the rise of natural and artificial flavors in processed foods and their impact on the obesity epidemic.
Understanding the creation process of natural flavors by a flavor chemist
Importance of developing tasting skills for effective flavor perception
Addressing concerns about processed foods and promoting healthier food options
Deep dives
Bogle Family Vineyards: Exceptional Wines at Affordable Prices
Bogle family vineyards, a third-generation family-owned winery from California, produces exceptional wines for about $10 a bottle. Their wines consistently earn high ratings from wine enthusiasts and offer a variety suitable for different occasions. From a crisp and fruity Pinot Grigio to a classic chardonnay that pairs well with various dishes. The Bogle Pinot Noir, elegant and versatile, surprises at its $10 price point.
Unlocking the Secrets of Natural Flavors with Marie Wright
Marie Wright, a flavor chemist with over 30 years of experience, reveals insights into the creation of natural flavors. The flavor industry's guarded recipes and the science behind extracting flavors are demystified through Marie's expertise. Using over 8,000 ingredients and advanced methods, she has developed a wide range of flavors for various products, including chips, seltzer, and even pet food.
Understanding Tasting and Flavor Perception
Marie Wright emphasizes the importance of developing tasting skills to appreciate and evaluate flavors effectively. By deconstructing the scent of common ingredients like citrus blends and spices, she showcases the nuances of flavor perception. Through experiments like the berry magic, she highlights how flavors interact with different mediums, enhancing our understanding and appreciation of complex flavors.
Navigating Healthy Eating and Processed Foods
Marie Wright addresses concerns regarding processed foods and their impact on health and taste perception. She discusses the complexity of obesity issues and the role of flavorists in creating healthier food options. By highlighting the distinction between processed and ultra-processed foods, she encourages a focus on nutrition and cleaner labels in the food industry.
Exploring Cola: A Universally Delightful Flavor
Marie Wright demonstrates the universality of cola flavor by blending scents of citrus, spices, and vanilla to recreate the familiar cola aroma. This experiment reveals the intricate composition of flavors that evoke emotional connections and widespread appreciation. The unique sensory experience underscores the artistry and science behind developing flavors that resonate with diverse palates.
"Natural flavors” show up on ingredient lists for all kinds of foods. But what does that mean exactly? We get a peek into the secretive science of flavoring when we talk with Marie Wright of ADM, who’s created more than 1,000 flavors in her 30+ years as a flavor chemist. She explains how natural flavors are made, why lemon flavor doesn’t contain lemon juice, and why flavoring plant-based burgers is so hard. Then she walks Dan through a series of experiments to teach him to taste food the way she does. (You can do your own versions with instructions at sporkful.com.) Plus, Marie responds to criticism about the rise of natural and artificial flavors in processed foods, and their role in the obesity epidemic.
This episode originally aired on June 26, 2020, and was produced by Dan Pashman, Emma Morgenstern, and Andres O’Hara. It was edited by Tracey Samuelson and mixed by Jared O’Connell. The Sporkful team now includes Dan Pashman, Emma Morgenstern, Andres O’Hara, Nora Ritchie, and Jared O’Connell. Publishing by Shantel Holder and transcription by Emily Nguyen.