This Week in Startups Building brands and community + influencer marketing that actually works with Dee Murthy | E1740
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May 11, 2023 Dee Murthy, entrepreneur and co-host of the Group Chat podcast, shares insights on creating authentic connections in business. He discusses the origin of Group Chat and explains how fostering a community can strengthen brands. Dee dives into effective influencer marketing strategies that resonate with audiences, emphasizing the importance of staying true to brand values. He also explores the innovative concept behind his startup, Ghost, a marketplace designed to tackle excess inventory, making it a game-changer in the B2B space.
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Discovering Group Chat
- Dee Murthy shares how Jason Calacanis discovered the Group Chat podcast.
- Calacanis mistakenly believed Group Chat copied All In's format, but Group Chat predates All In.
The Birth of Group Chat
- Dee Murthy's company, 5-4, nearly closed a deal with a private equity firm but the deal fell through.
- This led him to realize his lack of clout and inspired him to start the Group Chat podcast.
Podcasting's Power
- Podcasting takes time to build an audience and establish a successful format.
- The intimate nature of podcasts fosters a strong connection with listeners.