Building brands and community + influencer marketing that actually works with Dee Murthy | E1740
This Week in Startups
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Branding, Activism, and Social Media Dynamics
This chapter explores how brands like Patagonia and Nike blend activism with marketing, appealing to younger consumers, while contrasting their successes with Bud Light's struggles. It also examines the influence of social media, generational shifts in authenticity perceptions, and the impact of influencers on brand trust. Furthermore, the discussion highlights changing community dynamics and consumer behavior in response to rapidly shifting public opinions.
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