Sales Leadership & Management Show - For B2B Sales Leaders SCALING A WORLD CASE SALES ORG TO OWN YOU MARKET
10 snips
Sep 11, 2025 Explore the transition from traditional to digital advertising and the importance of sales training. Learn about building rapport and relationships in sales, optimizing sales strategies, emphasizing quality over quantity, effective sales management, and deal closures. The podcast also includes guest gratitude and promotions for training courses and related podcasts.
AI Snips
Chapters
Transcript
Episode notes
Built Career By Doing Field Sales
- Gary built his career in media leadership across radio and luxury publishing, managing hundreds of sellers and visiting markets weekly.
- He learned sales fundamentals by sitting in thousands of sales calls and training in the field.
Go On Calls To Judge Real Skill
- Go on sales calls to evaluate preparation, listening, and rapport instead of relying only on metrics.
- Watch if reps are package pushers or active listeners and train accordingly.
Trust Has Replaced Like As The Key Buy Signal
- Rapport still matters: people buy who they like and now they buy who they trust.
- Building early trust beats transactional, price-only selling in crowded markets.