Evernest Property Management Show Episode 169: How to Turn LinkedIn Into a Lead Machine for Your PM Business | Lucas Wollschlager
Nov 10, 2025
Lucas Wollschlager, founder of Veritas Copy and former Evernester, dives into the secrets of leveraging LinkedIn for lead generation. He explains how property managers can build a powerful content strategy without becoming influencers. Discover the importance of authentic messaging over shallow, SEO-driven content, and learn how consistent engagement on LinkedIn can transform your marketing efforts. Lucas also outlines practical tips for outreach, avoiding common mistakes, and using partnerships to boost client acquisition.
AI Snips
Chapters
Books
Transcript
Episode notes
From Missionary To Marketer
- Lucas transitioned from missionary work into marketing after Praxis exposed him to business fundamentals.
- He used fundraising and public speaking experience to land roles in startups and then Evernest, which shaped his marketing career.
Build A Content Flywheel
- Build a content flywheel by creating a pillar piece (like a podcast) and repurposing it across channels.
- Invest in one high-leverage piece and distribute consistently to create compounding returns.
Human Nuance Still Matters
- AI can generate volume but lacks human nuance, voice, and authentic thought leadership.
- Relying solely on AI-produced content undermines the unique value of human-authored expertise.
