Scandinavian Product Podcast
#14 How to develop great B2B products | Daniel Elizalde, author of The B2B Innovator's Map
Aug 15, 2024
Daniel Elizalde, an expert in B2B product innovation with over 25 years of experience, shares invaluable insights on developing successful B2B products. He emphasizes the significance of identifying key stakeholders and understanding industry context. Daniel discusses how to secure your first customers and the importance of prioritizing customer pain points over user needs in B2B settings. He also highlights common pitfalls when transitioning from B2C to B2B and the critical role of internal alignment and funding in the innovation process.
58:46
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Quick takeaways
- Focusing on the champion in B2B ensures that solutions address overarching business issues rather than just user satisfaction, providing comprehensive value.
- Understanding industry-specific contexts when transitioning from B2C to B2B is crucial for identifying and solving targeted pain points effectively.
Deep dives
Understanding the Importance of the Champion in B2B
In B2B contexts, the focus should primarily be on the champion, who embodies the company's needs and makes purchasing decisions. It is crucial to ensure that the solution provided addresses the overarching business problem, as user satisfaction alone does not equate to success if it doesn't solve a company-wide issue. When introducing a product, identifying the user ecosystem surrounding the champion is essential to improve processes and alleviate friction. This approach ensures that the solution is not only acceptable to the champion but also beneficial across the various stages of the user experience.
