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My guest today is Daniel Elizalde.

Daniel has trained more than 1500 people in product management, including folks from top tech companies like Tesla, Microsoft, and more.

He's been working in Product for over 25 years, in so many different industries - and is the author of the book The B2B Innovators Map.

This conversation was a deep dive into Product Management applied to B2B products, covering:

* The importance of mapping out your industry in B2B

* Why your first 10 customers in B2B equals product market fit

* How to find your first 10 paying customers in B2B

* Building a discovery network with potential customers

* Experiment roadmaps vs product roadmaps

* Relevant experiments and discovery techniques in B2B

* Understanding why customers should be prioritized over users in most B2B cases

* The importance of understanding how big the problem you're solving is and how it's related to willingness to pay

* Testing viability in B2B

* Main mistakes people make when transitioning from B2C to B2B

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Daniel is currently teaching a new course: Mastering B2B Product Innovation.

Whether you are building new enterprise software or B2B IoT solutions, this course may be what you’re looking for to know you are leading your team in the right direction. Make sure you check it out!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com