Daniel Elizalde

Daniel Elizalde, an expert in B2B product innovation with over 25 years of experience, shares invaluable insights on developing successful B2B products. He emphasizes the significance of identifying key stakeholders and understanding industry context. Daniel discusses how to secure your first customers and the importance of prioritizing customer pain points over user needs in B2B settings. He also highlights common pitfalls when transitioning from B2C to B2B and the critical role of internal alignment and funding in the innovation process.